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Show Highlights

Automechanika Birmingham 2019 was a record-breaking success, attracting more than 12,000 visitors from the UK automotive industry, the highest ever attendance.  

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500 exhibitors from 23 countries attended the largest gathering for the UK automotive industry, with 120 new suppliers showcasing their products to a fully receptive market. 90% of the 12,145 visitors who visited were from the UK.

Leading names from the aftermarket helped to attract aftermarket visitors that comprised 88% of the overall audience. Visitors included Euro Car Parts, Halfords, A1 Motor Services, Allspares, The AA, Motor Parts Direct, The Parts Alliance, GSF Car Parts, Volkswagen Group UK, Kwik-Fit, Formula 1 Autocentres, ATS Euromaster.

Watch Automechanika Birmingham come to life

Success Stories from the last event

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New leads off the back of Automechanika Birmingham

After a fantastic event in 2019, Sykes Pickavant spoke to us to tell us what really worked for the company and how they achieved success, exhibiting at Automechanika Birmingham.

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Marketing before, during & after the show

Going into the show Autologic wanted to re-establish its presence in the market since its acquisition by Opus Group in 2017, showcasing its unification within the Opus brand.

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The face to face conversations are invaluable

HELLA's main objectives for exhibiting at Automechanika Birmingham is to reach the UK market to inform them about the different products that they offer and raise brand awareness. 

“This is the best show yet, very well attended by visitors and the leading suppliers. I can have more appointments in 2 days than what I could in 5 or 6 weeks. All of the main suppliers are here, Directors and main decision makers are here.”

“We were able to see many people from the trade organisations that we deal with on a regular basis – decision makers from national distributors, buying groups, independent motor factors, as well as principals and drivers from some of the motorsport racing teams that we sponsor.”

We’ve definitely seen more garages this year as well as distributors and our existing customers. We use Automechanika Birmingham to launch new products and this year we’ve launched a new loyalty programme because we know we meet the right customers and new connections here in Birmingham.”

“The show was the best exhibition held in the UK for a long time and the quality of visitors was extremely high. Business has been positive as a result of the show, with potential for growth with new and existing customers"

"This show has been great, we’ve worked really closely with the organising team who are so helpful and supportive. Automechanika Birmingham provides us with a great opportunity to see the franchised dealerships and motor factors, the people we want to see."

"This has been a hugely busy and successful show for us, we have seen high level distributors and garage owners. By the beginning of our second day, we had nearly doubled our target for the entire event. Automechanika Birmingham is the only place in the UK for us to launch new products to market"

“This show works for us, it’s bigger and better every time we exhibit! Visitors come and test our products, we see factors, mechanics and network with all trade in the industry"

For us, this event gets better each year and exceeds our expectations everytime.”

“We are always proud to support the global Automechanika shows – they are the most important events in the aftermarket calendar. The exhibitions provide a platform for key industry members to gather in one place to illustrate their growth, innovation and development, and to highlight what they are doing to prepare for the future.”

"Automechanika Birmingham is the perfect event to showcase our latest developments and concepts directly to factors and technicians to help support their businesses."