auto:resource was launched in December 2020 after extensive research in the UK automotive community to understand the needs of automotive businesses, taking an 'audience first' approach in order to deliver value to them in a digital format. The digital content marketing platform aims to connect suppliers with buyers 365 days a year and deliver relevant digestible content to constantly engage our aftermarket community when events aren’t being held.
The platform has gone from strength to strength, creating original industry reports and technical briefings, hosting webinars, signing up leading suppliers in the automotive industry and providing a platform for over 1300 articles, videos and other resources.
auto:resource has been shortlisted for the ‘Best Trade Show Activation’ category, which recognises hybrid, digital, virtual, omni channel, or live trade shows.
Against the backdrop of COVID the AEO created an award that celebrates the wide and varied responses that exhibition organisers have adopted to ensure that their brands are kept at the forefront of their communities. The circumstances of the last 18 months have forced us all to look differently at delivery and how we engage with our communities and this award will celebrate how organisers have innovated to keep the “show on the road”!
Simon Albert, Managing Director of UK subsidiary commented: ‘The team have worked tirelessly across the last 18 months to design auto:resource to meet the needs of our customers and visitor communities in the automotive industry. We are thrilled that the team have this recognition and fingers crossed we bring the award home!’
The winners will be announced at the AEO Centenary awards ceremony on the 10th December – keep your fingers crossed for us!
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020