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Motorvate

Motorvate

Motorvate

Automechanika Birmingham, is spearheading a brand-new initiative to tackle the industry's biggest collective challenge – the talent and skills shortage - and we’d love you to be a part of it.

Introducing 'Motorvate' a dynamic not-for-profit showcase running alongside Automechanika Birmingham from 3-5 June 2025 at the NEC. Designed specifically for people looking to embark on a rewarding career in our exciting sector, and for those looking to further theor career through training and new opportunities, Motorvate's unique format will showcase the best of what is available with a career in automotive.

For all group student bookings email nick.craigwaller@uk.messefrankfurt.com 

What is Motorvate?

More festival than trade show, Motorvate is designed to engage and inspire visitors with interactive talks, sponsor initiatives, entertainment, challenges and competitions, with a raft of prizes and giveaways on offer! 

With Headline support from Autotech Academy, Bosch Automotive Training Solutions, Kwik Fit (part of the ETEL Group), LKQ UK & Ireland, and Toyota GB, along with a range of additional sponsors, exhibitors and supporters, visitors will have direct access to the most progressive industry employers and training providers to accelerate their career. 

Additional support comes from Society of Motor Manufacturers & Traders (SMMT), Independent Automotive Aftermarket Federation (IAAF), School of Thought, National Body Repair Association (NBRA), Thatcham, Mission Community & Autoraise. 

Motorvate will attract schools, college and university students, tutors, apprentices, garage and bodyshop owners, those exploring mid-career changes, and industry bodies. Motorvate is all about connecting people with the future of this industry and showcasing what’s possible!

Find Us

Co-located at the NEC with Automechanika Birmingham

NEC Birmingham, Hall 17
North Avenue
Marston Green
Birmingham
B40 1NT

For further information regarding travel and accomodation information please click here

Opening Hours

Tuesday 3rd June: 09.30 - 16.30

Wednesday 4th June: 09.30 - 16.30

Thursday 5th June: 09.30 - 16.00

    • The Ignite Arena will host live entertainment and interactive talks to highlight the range of opportunities and future direction of the industry, including meet and greet opportunities with BTCC drivers, celebrities and influencers!
    • The IMI Skills Competitions set out to identify the most talented apprentices working in the automotive sector. The Showcases being held at Motorvate will give a taste of the competition and allow visitors to pit their skills against others in Light Vehicle Technology, Heavy Vehicle Technology, Body Repair and Refinishing, with daily winners announced!
    • The Test Centre, in partnership with Pro-Moto, gives visitors an opportunity to test themselves on a range of theoretical and practical challenges relating to EV technology. With increasing difficulty see how far you can progress, with giveaways and a top prize of £1000 training vouchers on offer!
    • The Gearing up for Work zone will be offering free advice on how to prepare for employment, ranging in topics from CV-writing, LinkedIn profiles, social media profiles, interview tips and more!
    • The a range of Sponsor & Exhibitor initiatives will offer a variety of fun challenges and competitions including: Bosch’s Find the Fault Diagnostics Challenge, Kwik Fit’s Tyre Genius Challenge, Autotech’s ‘Beat the Pro’ Racing Simulator Competition, Castrol & The Race Group’s Oil Spec Challenge and much more.
    • And with a variety of prizes and giveaways including Xboxs, PlayStations, Apple Vouchers, Mechanic’s Gloves, Merchandise, BTCC tickets, VIP Hospitality and more on offer, make sure you are there to make the most of this exciting opportunity.

In Association With

IMI

Headline Sponsors & Partners

LKQ Euro Car Parts
WD-40
Autotech Group
Toyota GB
European Tyre Enterprise Limited (ETEL)
Murfitts
Central Tyre
Solera
Hella
NBRA
Thatcham
Pro-Mot
Napa
Bosch
Castrol
SMMT
Auto Raise
Hevra
IGA
IAAF
Impression Communications

Partner & Sponsor Quotes

Toyota GB are proud to be a headline sponsor of Automechanika Motorvate. At Toyota and Lexus, we believe that investing in the future of mobility goes hand in hand with fostering the next generation of diverse and skilled professionals. Motorvate offers a unique platform to showcase the career pathways across all roles in our dealerships, from technicians, data and marketing roles, to customer consultants – the possibilities are endless.

I can honestly say the opportunity to leverage Automechanika Birmingham, as the UK’s flagship event for the Automotive Sector, to address our industry’s biggest collective challenge presents an opportunity like no other I’ve seen.

I’ve worked tirelessly to address the talent and skills challenge our industry is facing, and without a shadow of a doubt I believe the opportunity presented by Motorvate is the platform the industry has desperately needed. I can honestly say the opportunity to leverage Automechanika Birmingham, as the UK’s flagship event for the Automotive Sector, to address our industry’s biggest collective challenge presents an opportunity like no other I’ve seen. We have a window of opportunity now to raise this beyond boardroom discussions and insular industry conversations, to pull together and attract, train and retain the talent on offer to us. Anyone serious about this cause needs to support it.

Autotech Group is proud to announce its support for Motorvate which is set to address the critical challenges of careers, skills, and recruitment within the automotive sector. Autotech Group has played a pivotal role in tackling the skills shortage, the lack of talent entering the industry, and bridging the gap between a shortage of skills and technological advancements. Autotech Group is excited to amplify the dialogue around these challenges at Motorvate and promote solutions that will drive the future of the industry forward.