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Motorvate

Motorvate

Motorvate

Automechanika Birmingham, is spearheading a brand-new initiative to tackle one of the industry's biggest challenges – and we’d love you to be a part of it.

Introducing 'Motorvate' an exciting, not-for-profit showcase set to run alongside Automechanika Birmingham from 3-5 June 2025 at the NEC! We are all aware of the biggest collective challenge facing our industry, with the IMI predicting a shortfall of 160,000 people across the automotive sector by 2031 and the need for an additional 45,800 technicians in the next ten years.

A bit about Motorvate: 

We have gone into partnership with the Institute of the Motor Industry (IMI) and supported by key sponsors like Autotech Group, European Tyre Enterprise Limited (ETEL), LKQ Euro Car Parts, and Toyota GB, Motorvate will highlight the automotive sector as a dynamic, tech-driven industry bursting with career opportunities. Expect an inspiring line-up of engaging talks, celebrity appearances, competitions, entertainment, and exclusive sponsor events.

Motorvate will attract college and university students, tutors, apprentices, garage and bodyshop owners, those exploring mid-career changes, and industry bodies. Motorvate is all about connecting people with the future of this industry and showcasing what’s possible!

Find Us

Co-located at the NEC with Automechanika Birmingham

NEC Birmingham
North Avenue
Marston Green
Birmingham
B40 1NT

For further information regarding travel and accomodation information please click here

Opening Hours

Tuesday 3rd June: 09.30 - 16.30

Wednesday 4th June: 09.30 - 16.30

Thursday 5th June: 09.30 - 16.00

In Association With

IMI

Headline Sponsors

LKQ Euro Car Parts
Autotech Group
Toyota GB
European Tyre Enterprise Limited (ETEL)
Murfitts

Partner & Sponsor Quotes

Toyota GB are proud to be a headline sponsor of Automechanika Motorvate. At Toyota and Lexus, we believe that investing in the future of mobility goes hand in hand with fostering the next generation of diverse and skilled professionals. Motorvate offers a unique platform to showcase the career pathways across all roles in our dealerships, from technicians, data and marketing roles, to customer consultants – the possibilities are endless.

I can honestly say the opportunity to leverage Automechanika Birmingham, as the UK’s flagship event for the Automotive Sector, to address our industry’s biggest collective challenge presents an opportunity like no other I’ve seen.

Messe Frankfurt UK are pleased to have enlisted Gavin White as an Ambassador for Motorvate, embracing his experience and passion for the industry to deliver this initiative. Gavin, as the founder of Autotech Group and a highly active advocate for the industry over many years was the worthy recipient of the IMI’s Outstanding Contribution to the Motor Industry earlier this year and more recently become an Honorary Life Member of the NTDA. Of Motorvate, Gavin has to say ‘I’ve worked tirelessly over more years than I care to admit to address the talent and skills challenge our industry is facing, and without a shadow of a doubt I believe the opportunity presented by Motorvate is the platform the industry has desperately needed. I can honestly say the opportunity to leverage Automechanika Birmingham, as the UK’s flagship event for the Automotive Sector, to address our industry’s biggest collective challenge presents an opportunity like no other I’ve seen. We have a window of opportunity now to raise this beyond boardroom discussions and insular industry conversations, to pull together and attract, train and retain the talent on offer to us. Anyone serious about this cause needs to support it.

Autotech Group is proud to announce its support for Motorvate which is set to address the critical challenges of careers, skills, and recruitment within the automotive sector. Since 2010, Autotech Group has been committed to creating innovative solutions to address the automotive aftermarket's pressing challenges. Through its pioneering brands—Autotech Recruit, Autotech Training, Autotech Connect, and Autotech Academy—Autotech Group has played a pivotal role in tackling the skills shortage, the lack of talent entering the industry, and bridging the gap between a shortage of skills and technological advancements. This dedication has positioned Autotech Group as a leader in overcoming these industry-wide issues and supporting Motorvate aligns perfectly with its mission to enhance awareness, attract new talent, and foster the retention of skilled professionals. Autotech Group is excited to amplify the dialogue around these challenges at Motorvate and promote solutions that will drive the future of the industry forward.