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8-10 June 2027 NEC, Birmingham

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The Race Group
Product: Castrol Partnerships & Digital Offer

Castrol Partnerships & Digital Offer

The Race Group
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Description

Explore how digital strategy can drive consumer engagement and fuel workshop growth with the Castrol Service digital offer.

Examine the ever-evolving automotive landscape, where consumers favour a seamless online experience, and bring the digital elements of the Castrol Service offer together, improving visibility and performance online:

  • Connect with your customers online & put yourself on the map with Google Business
  • Drive traffic to your business with Castrol Service Locations
  • Attract new profitable business by partnering with Garage Services Online
  • Improve your customer’s online experience with the Castrol Service booking tool
  • Turn eVHCs into a Revenue-Boosting Machine
  • All your branding needs in one place with Castrol’s digital marketing platform, Aprimo
  • Engage on Social Media

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Tiered Castrol Branding

Tiered Castrol Branding

Endorse the quality of your workshop when you share Castrol's distinctive branding; whatever the size of your workshop, we have you covered!

Castrol Service lets your customers and colleagues enjoy the fully accredited Castrol brand experience at every point of their journey, from large external signage to digital support like improving your online visibility.

Castrol Proud to Use is perfect for those that want access to some of the benefits the Castrol brand offers, without going for full accreditation. You’ll adopt smaller external and internal signage and will have access to Castrol training, offers and technical support.

Castrol Essentials is a slimmed down version of Castrol Service & PTU. You’ll receive a promotional welcome kit, rewards via Castrol FastScan and a 20L product stand.

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